Most Life coaches and self-help gurus, even the big stars, state facts and use sciences without proper justification. In some way it makes self-help a semi-religion rather than a science, and most people cannot fully believe something until they understand it deeply. Brendan instead tells us the deep science behind the routines, the structure, and gives us a long list of books to read. These will be amazing for comfort building. Thank you for treating us like intelligent students.